Here I am starting out as Inkling & Wit. Why that choice for name? Why not Designs by Suzie?
Apart from my name not being any derivative of Susan, the choice of a branding a name can be daunting. A semi permanent brand that if chosen poorly seems to have the stigma of a waking up with marker transferred to your face from the night before.
Identity is what really is behind a name. As I’ve grown my identity has developed with me. I took the name given to me and it has become me. A business, brand or logo is different. Yes, as the establishment grows so too does the identity of the brand, but a name in the business world starts all grown up already having some authority. I think that’s where the finality of choosing a brand comes in.
All the philosophy and hocus-pocus aside, I am delighted to be designing as Inkling & Wit. I have had several months to mull over the name and I like it. It sums up me and my designs, both literally and figuratively.
Literally: I’m a printmaker, you’re printing paper both use ink. And my name is Whitney. There you have it, ink and whit.
Figuratively: Well, for now, that’s my secret.
What about you? Have you ever struggled coming up with a name, title for artwork,or anything? How do you get over “writers block” for names?